'Boje does not reflect trends, he is among those who set them' - Herve Corvellec, Department of Service Management, Lund University. 'How can I know what I think until I see what David Boje says? What he says about storytelling will forever change what we thought we knew about stories. With remarkable control over a complex argument, Boje recovers, re-punctuates, and re-animates a world of narrative and sense making that we have previously taken for granted!' - Karl E. Weick, Rensis Likert Distinguished University Professor of Organizational Behavior and Psychology, Stephen M. Ross School of Business at the University of Michigan.'Few people understand stories and storytelling as well as David Boje. It is a measure of Boje's success as a theorist that the word story can never reclaim the innocence and simplicity it once enjoyed. Nor, with the benefit of his work, can organizations be viewed as spaces which occasionally or incidentally spawn stories.Boje's eagerly awaited book forces us to question many of our assumptions about storytelling; it also demands that we revise several of our assumptions about what organizations are' - Yiannis Gabriel, The School of Management, Royal Holloway University of London.'Our company is made up of lots of stories. We've found that 'stories' get told and retold and become the fabric of an organization. 'Policies' lay unread in the company handbook or training manual. David Boje taught me the value of stories in an organization. Stories are the 'oil' that makes the gears work. How do you get your message heard in an organization with thousands of people? David Boje taught me the value of telling stories at Stew Leonard's!' - Stew Leonard Jr., Stew Leonard Organization. 'David Boje is one of the world's leading authorities on storytelling. His work has influenced a generation of organizational theorists and students.He not only provides new ways of understanding organizations but also provides fresh insights into the way in which stories ...